Internal tool — not linked in nav
UTM Link Builder
Use these links in your emails and social posts so Google Analytics can tell you exactly where donations and sign-ups came from. Always use a UTM link when sharing outside the website.
How it works
A UTM link is just a normal link with extra tags on the end. When someone clicks it, Google Analytics records where they came from. Without UTM tags, GA just shows "Direct" — you can't tell if it was your email, Facebook, or Instagram.
utm_sourceWhere the link lives — email, facebook, instagramutm_mediumThe channel type — newsletter, social, flyerutm_campaignThe specific campaign — donate, fall_flower_saleReady-made links
Copy and paste these directly into your emails or social posts. No editing needed.
Donate — Email newsletter
https://www.paypal.com/donate/?campaign_id=ZZ4DY3YQKDRTW&utm_source=email&utm_medium=newsletter&utm_campaign=donate&utm_content=donate_button
Donate — Facebook post
https://www.paypal.com/donate/?campaign_id=ZZ4DY3YQKDRTW&utm_source=facebook&utm_medium=social&utm_campaign=donate&utm_content=donate_button
Donate — Instagram bio
https://www.paypal.com/donate/?campaign_id=ZZ4DY3YQKDRTW&utm_source=instagram&utm_medium=social&utm_campaign=donate&utm_content=bio_link
Fall Flower Sale — Email newsletter
https://docs.google.com/forms/d/e/1FAIpQLSf_flower_form/viewform?utm_source=email&utm_medium=newsletter&utm_campaign=fall_flower_sale&utm_content=order_button
Fall Flower Sale — Facebook post
https://docs.google.com/forms/d/e/1FAIpQLSf_flower_form/viewform?utm_source=facebook&utm_medium=social&utm_campaign=fall_flower_sale&utm_content=order_button
Build a custom link
Where to see results in Google Analytics
Donation & button clicks
Reports → Engagement → Events
Look for donate_click, event_cta_click, spirit_wear_click
Where visitors came from (email vs social)
Reports → Acquisition → Traffic acquisition
Session source / medium column shows email / newsletter, facebook / social, etc.
Which campaign drove the most traffic
Reports → Acquisition → Traffic acquisition
Filter by Session campaign to compare fall_flower_sale vs donate, etc.
Real-time activity
Reports → Realtime
See visitors right now — useful for checking a link you just sent
This page is not linked in the public navigation. Access it at dumbartonptsa.org/utm-guide